Sample Usage
🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources.
=GORILLA_SBOVERVIEWHIST("TOY STORE", "2023", "US")
=GORILLA_SBOVERVIEWHIST("TOY STORE", "2023", "US","BOTTLESMALL")
=GORILLA_SBOVERVIEWHIST("TOY STORE", , "US","BOTTLESMALL")
Syntax Description
Description:
Get daily total Brand overview of the data for advertising.
⚠️ Important Note:
Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.
When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.
- Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
- HIST functions such as SPSALESPRODHIST() displays the daily value.
- All values are PPC attributed data.
Syntax:
=GORILLA_SBOVERVIEWHIST(sellerId, [period], [marketplace], [campaign], [adgroup], [days], [sort], [start_date], [end_date], [transpose])
Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.
PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.
MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.
DAYS – OPTIONAL
Number of days to return data corresponding from current date.
SORT – OPTIONAL
Date sorting criteria. Valid values: Desc (DEFAULT), Asc.
START DATE – OPTIONAL
Starting date for the data when period is custom.
END DATE – OPTIONAL
Ending date for the data when period is custom.
TRANSPOSE – OPTIONAL
If empty, “no” or “false”, returns datapoints as column headers
GORILLA_SBOVERVIEW Attributes
Period Attributes:
| Today | This month | Last 3 Months |
| Yesterday | This quarter | Last 12 Months |
| Same day last week | This year | Last 7 Days Week Ago |
| Same day last month | This Year-to-Last-Month | Last 7 Days Year Ago |
| Same day last year | Last Week | Last 30 Days Month Ago |
| Last 7 Days | Last Month | Last 30 Days Year Ago |
| Last 14 Days | Last Quarter | Last Week Year Ago |
| Last 30 Days | Last Year | Last Month Year Ago |
| Last 90 Days | Last 60 Days | YYYY-MM (change format to text) |
| This week | YYYY | YYYYQ1… YYYYQ4 |
| Custom |
Screenshot:
Examples:
🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources.
=GORILLA_SBOVERVIEWHIST("TOY STORE", "2023", "US")
This will provide the historical overview of the data for the year 2023 as the pre-defined period and “US” as the marketplace.
=GORILLA_SBOVERVIEWHIST("TOY STORE", "2023", "US","BOTTLESMALL")
This will provide the historical overview of the data for the year 2023 based on Campaign ‘BOTTLEMSALL’ as the pre-defined period and “US” as the marketplace.
=GORILLA_SBOVERVIEWHIST("TOY STORE", , "US","BOTTLESMALL")
This will provide the historical overview of the data of the campaign ‘BOTTLESMALL’ in US marketplace for this month.