Sample Usage
🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources.
=GORILLA_SDSPENDPRODHIST("TOY STORE", "2023")
=GORILLA_SDSPENDPRODHIST("TOY STORE", "2023", "US", $A$1:$A$100)
=GORILLA_SDSPENDPRODHIST("TOY STORE", "2023", "US", $A$1:$A$1000, "BOTTLESMALL")
Syntax Description
Description:
Sponsored Display Spend Product History
⚠️ Important Note:
Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.
When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.
- Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
- HIST functions such as SPSALESPRODHIST() displays the daily value.
- All values are PPC attributed data.
Syntax:
GORILLA_SDSPENDPRODHIST (sellerId, [period], [marketplace], [prod], [days], [sort], [start_date], [end_date], [transpose], [header])
Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.
PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.
Period Attributes:
| Today | This month | Last 3 Months |
| Yesterday | This quarter | Last 12 Months |
| Same day last week | This year | Last 7 Days Week Ago |
| Same day last month | This Year-to-Last-Month | Last 7 Days Year Ago |
| Same day last year | Last Week | Last 30 Days Month Ago |
| Last 7 Days | Last Month | Last 30 Days Year Ago |
| Last 14 Days | Last Quarter | Last Week Year Ago |
| Last 30 Days | Last Year | Last Month Year Ago |
| Last 90 Days | Last 60 Days | YYYY-MM (change format to text) |
| This week | YYYY | YYYYQ1… YYYYQ4 |
| Custom |
MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.
PROD – OPTIONAL
SKU or ASIN to filter the results. Can be a range of values like A1:A100 where A1 to A100 consists of values like SKU111, SKU222, SKU333 or ASIN123…
DAYS – OPTIONAL
Number of days to return data corresponding from current date.
SORT – OPTIONAL
Date sorting criteria. Valid values: Desc (DEFAULT), Asc.
START_DATE – OPTIONAL
Starting date to get ads data from when period is custom.
END_DATE – OPTIONAL
Ending date to get ads data till when period is custom.
TRANSPOSE – OPTIONAL
If empty, “no” or “false”, returns datapoints as column headers,
HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE
Screenshot:
Examples:
🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources.
=GORILLA_SDSPENDPRODHIST("TOYSTORE","2023","US")
Returns historical data for advertising spend of all products in the US marketplace in 2023. It lists the dates, amount spent, and uses the US dollars currency.
=GORILLA_SDSPENDPRODHIST("TOY STORE", "2023", "US", ,"BOTTLESMALL")
Returns historical data for advertising spend in the US marketplace based on Campaign ‘BOTTLEMSALL’ in 2023. It lists the dates, amount spent, and uses the US dollars currency.
=GORILLA_SDSPENDPRODHIST("TOY STORE", "THIS MONTH", "US", ,"BOTTLESMALL")
This shows the historical spending in US dollars for the ‘BottleSmall’ campaign based on prod in the US marketplace for this month.