In the US, if not worldwide, Walmart has long been a well-known brand associated with physical stores.

Walmart’s omnichannel approach benefited immensely from the 2009 launch of Walmart Marketplace, which provided independent retailers with a platform for marketing their products.

Walmart continued to foster new collaboration opportunities with potential sellers and other well-known ecommerce platforms like Shopify, despite the fact that ecommerce grew by 79% in 2020.

With over 4.1 million stores and $590 billion in sales to date, Shopify is well-known throughout the world as an easy-to-use platform for entrepreneurs to launch their online stores.

Walmart has teamed up with Shopify as part of its expansion strategy to lower entry barriers for online retailers without a Walmart presence. so it’s important to learn how to sell on Walmart with Shopify.

With the US retail giant launching its worldwide growth drive, Shopify is one of the most popular choices for non-US businesses looking to launch an online store and reach the Walmart market.

This article has all the information you need regarding how to sell on Walmart with Shopify.

Integration of Shopify with Walmart Marketplace

An Outline of e-Walmart

Walmart was established in 1962 and is currently among the top multinational retail organizations globally, operating over 10,500 retail shops across more than 24 countries.

Walmart offers high-quality products at competitive rates, backed by effective supply chain management, efficient transportation, and robust supply chain management.

The Walmart marketplace, Walmart.com , was established in 2009 and allows independent vendors to list their goods on the website.

Participating vendors are also granted access to Walmart’s Walmart Innovative Program, which offers branding assistance, logistics, and financial support.

Over 150,000 merchants have been made visible to Walmart Marketplace’s 120 million monthly visits to far.

Why Should You Incorporate Walmart with Shopify?

Walmart and Shopify announced a new relationship in March 2020, opening up the potential Walmart Marketplace to small company sellers in other countries who use Shopify.

The collaboration began at a moment when the coronavirus outbreak drove a record amount of people to shop online.

By gaining a potentially larger non-US market share, this connection helps foreign sellers on Shopify and pushes Walmart closer to scalability.

Shopify, which was established in 2006, has become a prominent platform for online retailers and retail point-of-sale systems.

What Do Referral Fees From Walmart Entail?

A portion of the sales you generate on Walmart Marketplace go toward referral payments. Walmart offers referral fees that vary based on the category in which you sell, from 6% to 20%.

For instance, personal computers have a 6% referral fee as of this writing. In other words, your referral fee on a laptop sale will be 6% of the total sales price.

However, there’s a 15% referral fee for video games, which implies that you will have to pay 15% of the item price when you sell one.

How to Sell on Walmart with Shopify

Step 1: Set Up Your Shopify Store

In order to integrate with Walmart Marketplace, your Shopify store must first be operational.

Step 2: Set Up Your Store on the Walmart Marketplace

You may further carve out a niche for yourself in the wide world of eCommerce with this configuration process, but don’t worry, we’ve made it as simple as possible.

Make sure you have everything you’ll need for a seamless registration procedure, which includes:

• Tax ID for businesses.
• Proof that your mailing address and company name are legitimate.
• A proven track record of success in online sales or marketplaces.
• Goods bearing the corporate prefix codes GTIN/UPC GS1.

Go to the Walmart Marketplace registration page. After filling out the required fields and carefully reading the terms and conditions, create your Walmart Marketplace account.

By providing your information and finishing the Seller Profile, you may validate your company.

Enter your payment information and relax—selling on the Walmart Marketplace doesn’t require any setup, subscription, or ongoing costs.

Make sure you provide the URL of your Shopify shop accurately when configuring the Shopify-Walmart integration.

This is vital since it allows your products to sync and connects your online business to Walmart Marketplace.

It’s time to set up your shipping charges and method. Select the carriers that best suit your budget and your desired mode of returns. Think about your return policy and shipping destinations.

In the designated section, enter your Client Secret or Client ID to integrate your Shopify store with Walmart. This special number contributes to the safe exchange of information between your store and Walmart.

Once your business has launched successfully, you may get into your ultimate control center, the Seller Center.

This is where you can adjust your account preferences, view reports, keep an eye on the success of your catalog, and get tools to help you sell more effectively overall.

For sellers, there are no additional costs. For the goods you sell on Walmart, you merely have to pay a referral fee, which can be anywhere between 6% and 20% of the total sales price.

Once your store is prepared, begin stocking merchandise that complies with Walmart’s guidelines and regulations.

Step 3: Set Up Shopify Marketplace Connect

The Shopify Marketplace Connect app lets you quickly link your products with your Walmart dashboard and directly oversee your orders, listings, and stock from your Shopify account.

If you make any changes to orders and products in your Shopify store, it’ll simultaneously sync with Walmart listings.

1. Click the Install app button for Shopify Marketplace Connect in the Shopify app store.
2. Select Walmart as the marketplace.
3. Configure before connecting.

• Ensure your Walmart seller’s account is verified.
• Set up and display shipping rates.
• Make your store policies visible according to the marketplace’s requirements.
• Establish a method to receive payments.

4. Connect.

• Proceed by navigating to Shopify admin > Settings > Apps and sales channels > Marketplace Connect > Open app.
• Select connect marketplaces and follow the prompts for Walmart.

5. Sync products, inventory, and orders.
   You can then change product details in Shopify, which will automatically update on the connected marketplace.

Step 4: Customize and Import Product Listings

To import your products and modify listings from your Shopify store to the Walmart dashboard using the Marketplace Connect app, utilize these customization options:

Attribute mapping.

• Go to Settings > Apps and sales channels in Shopify.
• Click Marketplace Connect > Open app.
• Select Mapping. Choose Walmart from the drop-down menu.
• Use the menus to select the Shopify attributes you would like to sync with Walmart.
• Make sure to save your choices.

Metafields.

• Metafields provide additional information not covered in the Shopify admin.
• After setting up metafields, use attribute mapping to synchronize everything with Walmart.
• Avoid duplicate metafield names to guarantee smooth syncing.

Product titles.

• By default, product names on Shopify are used as titles on Walmart.
• Customize by adding product attributes in the title field. 

Listing or editing individual products.

• Go to Settings > Apps and sales channels > Marketplace Connect > Open app.
• Click Listings and select Walmart.
• Use Single edit mode, choose a product, then:
  • To list, select Enabled under Listing enabled, then complete the required fields.
  • To edit an existing listing, update the necessary fields.
• Save your changes.

Listing or editing bulk products.

• In Marketplace Connect, choose Listings, then select Walmart.
• Use Bulk editing option.
• Optionally, filter products based on status, tag, or stock-keeping unit (SKU) product identifiers.
• Select products you wish to edit or add.
• For new products, select Enabled, then fill out the necessary information.
• For existing published products, update the required columns.
• Make sure to save changes.

Using Shopify to Manage Your Walmart Orders

By automatically importing orders from Walmart, Marketplace Connect simplifies order administration and lets you handle orders right inside your Shopify admin.

Import Orders Automatically

Marketplace Connect links an order that a customer places on Walmart to your Shopify admin’s Orders section. It’ll seem as though it was bought straight from your web store.

Locating the Source of the Order

The Orders page’s channel column will list Walmart as the source of the order, making it easier for you to identify orders that come from there.

Order Completion

Following importation, you may handle orders straight from your Shopify admin. Explore Shopify’s fulfilling your orders guide for additional information on this.

Shipment & Tracking Updates Automatically

Marketplace Connect will automatically update the shipping status and provide tracking information back to Walmart after an item is successfully fulfilled. This guarantees informed purchase.

FAQs

Why should I think about integrating Walmart with my Shopify store?

You may reach millions of potential customers and greatly improve your store’s visibility by integrating your Shopify store with Walmart.

One of the biggest online retailers in the country, Walmart has access to a wide audience that can boost sales, brand recognition, and market penetration.

How can I handle Walmart orders in my Shopify store?

Your Shopify dashboard immediately imports orders that customers place for your products on Walmart.

This simplifies your operations and gives you a single picture of your sales across all platforms by enabling you to handle and fulfill Walmart orders straight from Shopify.

Do any resources exist for Shopify Walmart Integration support?

Shopify and Walmart offer a plethora of support tools, such as tutorials, customer service teams, and documentation.

Furthermore, the Walmart Seller Help Center and Shopify Community forums are excellent resources for guidance, experience sharing, and solutions to frequently asked integration-related concerns.

I have a Shopify business; can I choose which products to list on Walmart?

Indeed. You can choose which products you want to list on Walmart with the Shopify Walmart Integration app.

This enables you to customize your product offers according to market demand, profitability, and long-term corporate objectives.

Is it possible to monitor my Shopify sales performance on Walmart?

Yes, you can monitor your inventory levels, sales performance, and other important indicators straight from your Shopify dashboard with the help of the analytics and reporting options offered by the Shopify Walmart Integration app.

Having this information at your disposal can help you make wise business decisions.

Final Thoughts

The combination of Walmart and Shopify is perfect for expanding your company’s customer base.

While the former has an astounding number of millions of current customers, the later makes it simple to create a web presence and then swiftly access a variety of sales channels.

It’s time to learn more about the Shopify ecosystem and improve your online business using its associated tools, including the top Shopify page builder PageFly, whether you’re in Los Angeles, Tokyo, or pretty much anywhere else in the world.

Having a profitable internet firm at hand makes it easy to seize opportunities such as Walmart’s recent global growth.