Amazon is a favorite for experienced and newbie affiliate marketers looking to make money.

But here is the thing: as an Amazon seller, you can tap into this goldmine to push your products and increase sales.

The Amazon Associates program is the perfect opportunity for affiliate marketing because it offers a broad range of products to promote on your affiliate website. But here is where it gets even better—since so many people run affiliate websites, it is a huge opportunity to get your best products featured on those affiliate websites. 

If you want to make this work, think like an affiliate marketer. Ask yourself, “What’s in it for them?” By understanding their perspective, it is a win-win situation: they promote your business by linking your Amazon products, you get the sale, and they earn a commission from Amazon. 

Everyone’s happy! 

To attract more affiliates and boost sales, it is important to understand what factors they consider when choosing a niche to promote.

Now, let’s dive into the top Amazon product category list affiliates love to promote and how to choose the right products for your affiliate website. We’ll also touch on the differences between Amazon FBA and affiliate marketing—because, let’s face it, you have probably wondered which route is better for them!

Amazon category requirements:

When selling products in certain Amazon categories, you need to meet some specific requirements. These rules are in place to make sure only high-quality products make the cut and that you stick to Amazon’s guidelines. For example, categories like Luxury Beauty or Amazon Devices tend to have stricter entry criteria, while others are more flexible. Knowing these requirements can help you determine the best path, whether you are planning to focus on affiliate marketing or selling.

#1 – Amazon Games

Amazon Games sits at the top of the commission ladder with a whopping 20% fixed income rate. But here is something important to keep in mind—this category is not about video games in general. When we say Amazon Games, we are talking about IPs owned by Amazon or the company in charge of distributing it. 

Take New World, for example. It is an MMORPG that mixes all the classic RPG elements while adding an open-world player-versus-player game mode, encouraging more than just world exploration. 

Then there is Lost Arc, another title part of Amazon Games. Although it was developed by Smilegate – a Korean company, Amazon handles publishing it outside of Korea. Thanks to Amazon’s efforts, you can play it on platforms like Steam, making it accessible to Western audiences. 

Right now, Amazon Games is a category with a relatively limited selection of titles – making it challenging to advertise to a general gamer audience and as an online business model. 

Even so, setting up an affiliate page for Amazon Games is worthwhile because the commission rate is leagues ahead of other categories. Plus, getting in early gives you a head start to build your business and scale it later while adding more Amazon Games as affiliate products. It is no secret that Amazon will invest more in developing its games, considering how massive the gaming industry is. 

#2 – Luxury Beauty

Luxury Beauty, also called Premium Beauty, has a solid 10% fixed income rate and comes second among the highest paying product categories.

Think of hair perfectors, makeup subscription boxes, skin care serums, and smoothing creams – they are just a few examples of top selling beauty products on Amazon. 

Thanks to luxury products’ high price points, there are substantial commissions. These brands have loyal followings, so there is always steady demand and repeat purchases. Plus, they are perfect for creating content, whether it is reviews, product swatches, or incorporating them into lifestyle blogs and vlogs. Exclusive launches and limited editions also bring excitement and urgency, making driving traffic and boosting sales easier. 

Imagine you are an affiliate promoting a luxury skincare brand like La Mer. You could create a detailed review of their iconic Crème de la Mer moisturizer, highlighting its benefits and unique texture. You could also share a before-and-after photo to showcase its transformative effects. By providing valuable information and engaging content, you can attract potential customers and drive sales through your affiliate link.

But here is the catch: the Luxury Beauty category includes specific brands with excellent products and standout approaches like the makeup subscription boxes.

With so many people always on the hunt for ways to look their best, beauty products are an excellent evergreen niche for an affiliate business and for making money online. 

#3 – Amazon Explore

Amazon Explore is another category with a 10% fixed income rate, but it is not like your typical product. Unlike physical goods, this one is all about offering unique experiences. 

As a service, Amazon Explore allows users to experience various virtual locations worldwide, learn new skills through interactive lessons, and even shop in markets halfway across the globe – all from the comfort of home. 

Signing up is easy: users can schedule a lesson, and the best part is that there is no need for a camera or fancy virtual reality equipment. All you need is a computer and an internet connection since the video feed is one-way. 

As an affiliate marketer, this is an exciting service to promote. You can redirect people to Amazon Explore and show them how it lets them travel, learn, and shop without leaving their couch!

#4 – Digital and Physical Music

Digital and physical music comes with a 5% fixed commission rate, which isn’t bad when you think about how massive the niche is.

The reality is—millions of people love music, and for many, life just wouldn’t be the same without their favorite tracks. Thanks to digital music, it is super easy to have those tunes on hand anytime, anywhere. Amazon Music, for example, lets you purchase individual tracks or entire albums in digital format and listen to them on your device. 

On the flip side, there are still plenty of people who love collecting physical records and CDs. For them, it is not just about listening to music – it is about the sentimental and collectible value that physical copies bring. 

#5 – Physical Books

Amazon arguably has a monopoly on physical books. Smaller publishers can’t compete, so most authors and publishers end up signing exclusive deals with Amazon to get their books there. 

According to Statista, the number of books sold yearly jumped from 590 million in 2021 to 825 million in 2021. 

While ebooks, Kindle, and audiobooks have changed the game, physical books still hold their own. Reading remains a favorite pastime for many, and physical books aren’t going anywhere anytime soon.

With a 4.5% commission rate, physical books are one of the top product categories for Amazon Associate partners. 

#6 – Home and Kitchen

Home and kitchen is a massive niche on Amazon, and it is easy to see why. People are always looking for ways to upgrade their living spaces or whip up delicious meals. With commission rates ranging from 3.5% to 4.5%, it is a highly profitable niche for Amazon affiliates.

Think about it—home and kitchen products are essentials for most households, which means there is a huge customer base to tap into. From small appliances and cookware to utensils, décor, and more, there is something for everyone, no matter their budget. Plus, items like knives, cutting boards, and kitchen gadgets need replacing over time, often leading to repeat purchases.

Smaller home and kitchen items are also perfect for impulse buys, which means higher conversion rates. And since Amazon offers decent commission rates in this category, affiliates can earn a solid profit per sale.

The best part? It is so easy to work these products into engaging content like review blogs, recipe videos, or lifestyle posts. Whether it is recommending a great kitchen gadget or showcasing stylish home décor, this category offers tons of potential for affiliates to grow their earnings.

#7 – Fashion

Fashion, with a 4% commission rate, is a thriving niche for Amazon affiliates, thanks to its high demand and frequent purchases. Seasonal trends keep shoppers returning for the latest styles, while essentials like t-shirts and jeans need regular replacing. Amazon’s diverse range of products—from designer labels to affordable basics—caters to all budgets and tastes, including niche markets like sustainable or plus-size fashion.

With all these advantages, it is clear that fashion offers affiliates a golden opportunity. Its visual appeal makes it ideal for engaging content like styling tips, outfit ideas, or seasonal must-haves. Plus, Amazon’s trusted brand encourages confident purchases through affiliate links, making this category a win for affiliates looking to grow their earnings.

#8 – Amazon Devices

Amazon Fire, Kindle, and Echo devices are excellent products for affiliate marketers to promote, with a 4% commission rate.

It is no shock that Amazon jumped into the tablet game after realizing the massive success of Samsung and Apple products. When it comes to ebook readers, the Amazon Kindle is a clear standout. The Kindle is the leading e-reader, with 72% of the market share. By 2018, Amazon had sold over 90 million Kindles-and that number just keeps climbing. It is not just first-time buyers, either – longtime Kindle users love upgrading to the latest models. 

Then there’s Amazon Echo and Alexa devices. These AI digital assistants have revolutionized how consumers use smart devices. 

#9 – Toys

With a 3% commission rate, toys are a thriving global market. Studios like Disney and Pixar are constantly releasing new movies, and with every new movie comes a wave of toys featuring the latest characters. And that is just scratching the surface of what the toy category has to offer.

From board games and stuffed animals to figurines, playdough, and even trading cards like Pokémon, there’s no shortage of options to feature on an affiliate website.

While most toys are marketed toward kids, don’t overlook the number of adults (or kidults) who love collecting toys of the characters they grew up with. It is a market worth tapping into!

Ungated amazon categories:

While most toys are aimed at kids, don’t underestimate how many adults love collecting toys of their favorite childhood characters. Nostalgia is a big deal, and there is a market for it.

Many profitable categories for Amazon affiliates, like ‘Toys’ or ‘Luxury Beauty,’ may also be of interest to sellers. Some of these categories are gated, meaning that you’ll need special approval to sell in them. If you plan to sell alongside your affiliate marketing efforts, it is important to understand that ungated Amazon categories can be crucial. These categories are open to new sellers and don’t require prior approval, making them easier to break into—while offering high affiliate commissions!

#10 – Computers and Computer Components

Computers and computer components are at a 2.5% commission rate, which might not sound like much, but it is still a solid option due to the sheer number of consumers who spend money to either purchase a new computer, replace a damaged computer component, or upgrade their current computer.

Whether you are working or gaming, a slow or underperforming computer is a pain. Replacing or upgrading hardware is the best fix for a slow computer,, and that is where this niche shines. 

Suppose you were to pick this niche for your affiliate website. In that case, you could write in-depth reviews on different computer components, breaking down their pros, cons, and compatibility with other hardware. 

Another idea is to create lists of the top computers available on Amazon to help your visitors find the perfect fit. With so many people needing guidance on new computer purchases, this niche has plenty of potential!

Conclusion

All in all, Amazon offers a huge variety of products you can promote on your affiliate website. Whether you are a seasoned affiliate marketer or just starting your online business journey, the opportunities are there – you just need to go for it. 

Success with the Amazon Affiliates program all boils down to your hard work, innovation, creativity – and, of course, a little bit of luck doesn’t hurt either!

Frequently Asked Questions